About

Top-producing and award-winning professional with a high level of creativity and exceptional relationship building talents. Repeated success cultivating and managing multi-million dollar accounts. Recognized for creating keen innovations to maximize results from clients businesses. Rosado's tremendous legacy includes work with some of the world's most iconic brands including Coke, Samsung, McDonald’s, P&G, Oreo, Kellogg’s, Ab Inbev, Nestle, Mondelez and Visa to name a few.

During Alejandro’s career as a creative, he’s worked in the US, Latin America, and The Caribbean for some of the world’s top agencies including FCB, Leo Burnett, Publicis, Saatchi & Saatchi, McCann Erickson, Havas, Sapient and Digitas. He has had the opportunity to work across mediums, including broadcast, print, and digital, and is particularly passionate about new mediums and technologies. 

AWARDS AND ACHIEVEMENTS:

Over his career, Alejandro has received dozens of awards from Cannes Lions International Festival of Creativity, Effies, Gunn Report, El Sol de Iberoamerica, El Ojo de Iberoamerica, IAB, Cristal Awards, Diente, Festival Caribe, Festival of Media, Billboard Awards and FIAP. His work has been featured in most mainstream news outlets including Wired, Fast Company, Newsweek, CNN, Mashable, Forbes, Adage, Adweek and Huffington Post.

Alejandro has judged numerous award shows, given talks at Marketing & Advertising Summits and creative festivals around Latin America.

Cannes Lions International Festival of Creativity

  • Gold Media Category 2011

  • Silver PR Category 2013

  • Bronze PR Category 2013

  • Bronze Promo Activation Category 2013

  • Bronze Media Category 2013

  • Shortlist Cyber Category 2013

Gunn/Warc Report

  • Follow2Unfollow was ranked 2nd best campaign in 2014 by the Gunn Report.

Effie Perú

  • Gold Social Influencer Category 2017

Sol de Iberoamerica

  • Gold Digital Category 2014

  • Silver Direct Marketing 2014

Ojo de Iberoamerica

  • Silver 2014

  • Bronze 2014

  • Shortlist 2010

FIAP

  • Silver 2014

  • Bronze 2014

Cristal Festival

  • Grand Prix PR Category 2014

  • Gold PR Category 2014

  • Gold Social Media Category 2014

Festival Caribe

  • Shortlist Direct Category 2020

Festival of Media Global

  • Gold Social Media Category 2013

  • 3 Shortlists 2013

  • Shortlist Social Influencer Category 2017

Festival of Media LATAM

  • Grand Prix 2013

  • Gold Social Media Category 2013

  • Gold Public Service Category 2013

  • Gold Social Influencer Category 2016

  • Silver Content Category 2014

The Internationalist Awards of Innovation in Media

  • Gold 2012

  • Silver 2011

  • Bronze 2014

Diente Argentina

  • Bronze Video Crafting Category 2016

Latin Billboard Awards

  • Best Branded Entertainment Campaign 2014

IAB México

  • Gold 2013

  • Bronze 2013

M&M Global Awards

  • Best Sponsorship Activation 2017

 

Experience & Education

Experience

Creative Director
Weber Shandwick, East Coast, USA 
2021 – Present

Creative Director - Freelance
David&Goliath, Los Angeles, CA 
2021 – 2021

Creative Director
FCB Health/Area 23, NYC, NY 
2020 – 2021

LATAM - VP, Regional Digital Creative Director
Publicis Groupe, Miami, FL 
2016 – 2020

LATAM - VP, Regional Creative Director
LiquidThread/Publicis Groupe, Miami, FL 
2012 – 2016

Innovation Creative Director
Leo Burnett, San Juan, PR 
2006 – 2012

Copywriter
Leo Burnett, San Juan, PR 
2004 – 2006

Creative Strategy Planner
Havas, San Juan, PR 
2003 – 2004

Jr. Creative Strategy Planner
McCann Erickson, San Juan, PR 
2001 – 2003


Education

Creative Account Planner Bootcamp
Miami Ad School, Miami, FL 
2013

Executive Business Program Course
Stanford University, Palo Alto, CA 
2013

Consumer Behavior course
Adolfo Ibáñez Business School University, Chile 
2007

MBA in Advertising
Sacred Heart University, San Juan, PR 
2000 – 2002

BS in Marketing
Interamerican University, San Juan, PR 
1994 – 1998

Hi, feel free to contact me!

Phone: 786-405-6598 | Email: arosadovilla@gmail.com